Experience and local culture are combined with technical and scientific competence, without ever allowing the latter to take over completely. Reinforced by peasant farming traditions going back thousands of years, we can thus exploit the potential of science to obtain excellent results with each crop. In our development project, we have enthusiastically embraced agriculture 2.0, an invaluable tool which maps the land using drones and highly specialised software, helping us identify criticalities and implement remedies calibrated inch by inch over even the largest areas cultivated. GPS guided tractors and farm machinery are interfaced with this sophisticated system to calibrate treatments and minimise both costs and environmental impact.